The “Summer Paradise” seasonal and refreshing cold brew was released for a special occasion this year as it was featured at the start line of the 2023 Bolder Boulder 10k race. Bona Coffee Roasters kicked off the summer season in style at “America’s All-Time Best 10k,” an annual running event held in Boulder, Colorado.
On Memorial Day, the Bona team woke up bright and early to serve cold brew to the enthusiastic community of over 45,000 runners. Bona’s cold brew is carefully crafted using our signature “Summer Paradise” blend, which offers juicy tasting notes of sweet grapefruit. This perfectly balanced blend provided an ideal energy boost for runners before the big race.
Beyond the appealing cold brew samples, the chance to win prizes created an added incentive for runners to visit Bona’s bright, yellow tent. The event offered various exciting opportunities for participants, including the chance to win a 12 oz. bag of Bona’s high-quality coffee, to learn more about the coffee industry through participating in a free coffee class, receive a free drink coupon redeemable at the shop, or even win a 3-month coffee subscription delivered directly to your doorstep! By serving our “Summer Paradise” cold brew and offering chances to win prizes, Bona was able to contribute to the vibrant and energetic atmosphere of the Bolder Boulder.
Throughout this memorable day, we had the opportunity to connect with and serve the community, engage in conversations, and share our passion for exceptional coffee. The Bolder Boulder 10K has become a cherished event in Boulder, bringing together the local community and visitors from around the world, and Bona was so honored to be a part of this special tradition!
